Travelers abandon when fares look unclear, carts expire unpredictably, or multi-segment changes require phone calls. High-conversion stacks invest in session-stable carts and transparent fee display.
Supplier connectivity—GDS, NDC, channel managers, and direct connects—should be abstracted so merchandising and checkout teams can experiment without rewriting booking cores.
Post-booking, self-service for changes, refunds, and disruptions reduces load on agents and improves NPS; instrument each step for funnel analytics and partner SLA monitoring.